Sunshine Creative Agency



Unapologetically Kind

Relentlessly Resilient

Strategically Creative

Audaciously Entrepreneurial

Fearlessly Curious


Find the Feelings & Emotions

Connect to Meaning

Communicate as if our lives depend on it

World(s) Changing Collaboration

Reciprocity Value for Value

Awesome Execution

Sunshine Chen

Sunshine was trained in architecture at The University of Waterloo and went on to work for the City of Waterloo in Urban Planning, Design and Downtown Redevelopment. After leaving the City, Sunshine founded Urban Imagination & Design Co. and then Storybuilders Creative Communications and Media which has told stories with video, photography and visual storytelling for clients such as The Regional Municipality of Wood Buffalo, The University of Waterloo, The City of Swift Current, The Suncor Energy Foundation, Reconciliation Canada, and Action Lab, Edmonton. The recent transition from Storybuilders Inc to Sunshine Creative Agency involves joining forces with a variety of partners to bring a wider range of options and services Sunshine has been invited to bring his design and storytelling knowledge to various Change Labs, Design Observatories, Human Centred Design Workshops and Design Thinking Spaces to tackle issues such as: improving children’s well-being in Canada for UNICEF, making transit more affordable to low income households for Grand River Transit, raising awareness and promoting the health of the Watershed for the Red Deer River Water Alliance, and designing program/services for Peter Lougheed Centre for Leadership at The Banff Centre. In addition to being a published author and illustrator, Sunshine currently serves as board member of the Tamarack Institute and has served as a director on the boards of Leadership Waterloo Region and the Kitchener-Waterloo Art Gallery.

Linda Whittaker

For over 20 years Linda has worked in and around the social enterprise sector, both domestically and internationally. She successfully designs and implements revenue generating programs for non-profit organizations by connecting under-utilized capacities with marketplace demands. In addition, she regularly secures grant funding to supported organizational growth and change. Experience in adult education and cross-cultural policy development are also useful for Sunshine Creative Agency's clients and partners. With a CPA designation, a MA in Political Science, a Joint BA in Political Science/Global Studies, a stint in pursuing a PhD in Accounting, and a recent Certificate in Corporate Finance, Linda’s background offers a deep understanding of the needs of businesses operating with a social objective, as well as how to communicate with stakeholders, memberships and customers. She currently sits as Secretary/Treasurer of the Rocky Mountain Curling Association, is a Rotarian, with past volunteer positions with Canadian Red Cross, CUSO, and other community NPOs.