Sunshine Creative Agency

Author: sunshinecreative

Planning with OKRs

Here at Sunshine Creative Agency, we engage in a one day, 90 day planning session each quarter. We get inspired, talk about goals and dreams, review the past quarter, and set goals, objectives and key results for the next 3 months. We learned this practice from the fabulous business coach Stephanie O’Brien. Stephanie is the […]

Smarter, Simpler Strategy

A webinar with a title, The Secret to Today’s Most Successful Companies, is suspicious to me, but maybe I’ve been watching too many bad youtube videos recently. However, this particular HBR webinar is definitely worth watching, twice. Felix Oberholzer-Gee, a professor in the Strategy Unit at Harvard Business School and author of the new book, […]

E-commerce: where we are now

For many businesses, having the facility for customers to purchase online, take delivery, and happily enjoy their product without coming to your physical address seemed an unnecessary luxury for the exceptional few.

Spending or Investment? Which brings us closer to our customers

In our personal lives we understand the difference between spending and investing. Buying new shoes – spending. Buying stocks in Nike – investing. We can try to convince ourselves that some spending is investing when it likely is not. The elaborate shoe shelving as part of our closet renovation that will not be recouped – […]

Blue Ocean revisted?

Despite limitations, it’s useful for getting you out of old ways of thinking and focusing too much on your competition, and get you into looking at new markets and ways to connect with new clients and opportunities.

Teachings: from Sam the dog

I have a great mentor and he has 4 legs. He has shown us that there are a few fundamentals essential for a good life.

Video Book Review: yes or no?

After spending a lifetime in close relationship with books (reading, education, libraries and publishing) and thoroughly embracing ebooks and audio-books, I’ve realized I’ve always wanted to consume the whole thing. So a brief video?

Advertising: Does it work?

I just listened to a pair of podcasts (Freakonomics link here and here) that present some academic research trying to answer the question, Does advertising work? Or would companies be better off just saving their money? The verdict: it doesn’t really work, there may be a bubble, but probably we’ll all continue doing it anyway. […]

What’s with the CPA?

At first glance, it may seem a bit odd that a CPA is a co-founder of a creative agency. What does that bring to the table you ask? We have found that creative ideas are great, and God knows Sunshine has more ideas than can be completed in a lifetime. But a creative idea is […]

Where we are today

Hello friends, colleagues, and new acquaintances, Thanks for visiting the new site of Sunshine Creative Agency, and in particular, this first blog post. Today we are happy to report that Linda and Sunshine are sitting out the pandemic in the sunny town of Canmore Alberta. (Click here for a brief look at how we ended […]