You hold a body of knowledge in a specialized field with lots of experience and expertise.
Stage 1: Communicate
Communicating your Expertise in books, blogs, newsletters, and promotional material.
You are sharing your knowledge, growing your audiencebase, expanding your client base, and building your reputation as an expert and thought leader in your field.
Stage 2: Digitize
Growing your online audience through digital content: video and social media channels.
You are finding your economic engine to create a channel/platform to turn your content into an online revenue generating business to serve your audience and client base.
Stage 3: Productize + Monetize
Developing paid content, subscriptions, sponsorships, advertising, affiliate sales, on-demand courses, online coaching, consulting and online events.
You have an enterprise that has value beyond your own individual time, knowledge and ability through a variety of revenue generating channels and platforms in diverse media.
Stage 4: Scale + Diversify
Scaling channels and products to increase reach, revenue and impact, and diversifying across different media to ensure stability and viability in the long run.