In our personal lives we understand the difference between spending and investing. Buying new shoes – spending. Buying stocks in Nike – investing. We can try to convince ourselves that some spending is investing when it likely is not. The elaborate shoe shelving as part of our closet renovation that will not be recouped – […]
Despite limitations, it’s useful for getting you out of old ways of thinking and focusing too much on your competition, and get you into looking at new markets and ways to connect with new clients and opportunities.
I just listened to a pair of podcasts (Freakonomics link here and here) that present some academic research trying to answer the question, Does advertising work? Or would companies be better off just saving their money? The verdict: it doesn’t really work, there may be a bubble, but probably we’ll all continue doing it anyway. […]
At first glance, it may seem a bit odd that a CPA is a co-founder of a creative agency. What does that bring to the table you ask? We have found that creative ideas are great, and God knows Sunshine has more ideas than can be completed in a lifetime. But a creative idea is […]